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Parking Lot Occupancy Analysis
Parking lot occupancy is a valuable proxy for retail activity and consumer demand, widely used in financial analytics and commercial real estate.
Category
Commercial Activity Intelligence
Format
PDF Report
Delivery
Digital download after purchase
Price
$39
Summary
Parking lot occupancy is a valuable proxy for retail activity and consumer demand, widely used in financial analytics and commercial real estate. Most satellite-based approaches rely on proprietary very-high-resolution imagery (0.3), limiting scalability and reproducibility. We present a fully open-data framework for estimating retail parking lot occupancy using freely available NAIP aerial imagery (0.3 resolution) and a YOLOv8 object detection model pre-trained on the COCO dataset. We analyzed 300 large retail parking lots (5000) across 12 U.S.\ cities spanning seven Koppen climate zones. The pipeline automatically retrieves parking lot polygons from OpenStreetMap, reads NAIP Cloud-Optimized GeoTIFF windows via HTTP range requests, tiles and preprocesses each lot, performs vehicle detection, and computes occupancy metrics.
What the report covers
- Estimates retail parking occupancy across 300 large parking lots in 12 U.S. cities.
- Uses open NAIP imagery, OpenStreetMap lot polygons, and a COCO-pretrained YOLOv8 detector.
- Converts raw vehicle detections into per-lot occupancy ratios rather than simple counts alone.
- Compares occupancy patterns across seven climate settings and between cities.
- Makes clear that the workflow is better for comparative screening than exact vehicle totals.
Why it matters
Commercial activity proxies derived from satellite imagery can support retail, real estate, and location-based demand analysis.
Intended sectors and users
RetailCommercial real estateInvestment researchMarket intelligence
Methodology framing
The report is framed around NAIP, YOLOv8, using the methods described in the source abstract and paper title.
Applications and use cases
Parking occupancy studies
Demand proxy analysis
Site activity screening
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